Monday Mash-Up ~ Vol. 2, Ep. 17

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Recommended Reading
How I Built This

I love Guy Raz’s How I Built This podcast.

Last year, he published a book of the same name. It’s a great book for anyone who wants inspiration, guidance, and creative ideas while starting or running a business. Raz interviews successful business founders and shares the stories of how they did it. Entertaining and easy to read. Loaded with great business lessons.

Recommended Viewing and Listening
Bring Him Back Home (Nelson Mandela)

On this day in 1994, Nelson Mandela was sworn in as President of the Republic of South Africa.

Just four years earlier, he was freed from prison where he’d spend more than 27 years as a political prisoner.

While in prison in April 1985, he managed to smuggle out a letter with birthday greetings to jazz trumpeter he admired, Hugh Masekela.

Masekela was so moved by this gesture that he wrote a song to honor Mandela.

That song, Bring Him Back Home (Nelson Mandela), is one of my favorites.

The lyrics begin:

Bring back Nelson Mandela
Bring him back home to Soweto
I wan’t to see him walking down the streets
Of South Africa (Tomorrow)

I first heard the song in 1987. Paul Simon’s “Graceland” album was a huge hit. Masekela joined Simon on tour.

The tour visited Zimbabwe which borders South Africa to the north.

In the video below, Masekela performs his great tribute to Mandela who is still in prison at that time. No one could have imagined that Mandela would be free just three years later and president in seven.

Marketing Tips
The 5 Biggest Email Marketing Mistakes That Are Costing You

I like this article that highlights common mistakes businesses make with their email marketing. I especially like the one about over-complicating emails.

Recommended Movie
Prosecuting Evil

Following World War II, US-led Allies conducted a series of trials in Nuremberg, Germany to prosecute Nazi war criminals.

Prosecuting Evil: The Extraordinary World of Ben Ferencz tells the story of an American lawyer who handled one of those cases.

This is a remarkable story — full of life and business lessons.

Warning: This is not an easy movie to watch. The subject-matter is heavy. Some of the images are disturbing.

But there’s so much to learn from this movie.

Words to Ponder
Nelson Mandela said this…

“Live life as though nobody is watching, and express yourself as though everyone is listening.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.