Monday Mash-Up ~ 2023.05.08

Recommended Event
The Authentic Marketing Summit

An entire summit devoted to marketing and selling authentically without pitching and prodding??? Yes, please! 

It’s happening on May 15. It’s called the Authentic Marketing Summit. And it’s free to register and attend. 

I’ll be one of the 12 speakers. My topic: “How to Transform Your Content from Boring to Brilliant So Prospects Tune In, Turn On, and Buy.” 

Click the button below to claim your spot:

Recommended Resource
Turn Long Videos Into Many Short Ones

My team now uses Vidyo.ai to turn long videos (podcast episodes, webinars, etc.) into short excerpts we can use for emails like this one, social posts and other channels. 

Just upload the long video to Vidyo, and it automatically creates multiple short clips — each with very accurate subtitles. 

A HUGE time-saver for me and my team. 

See the video below from my podcast episode with Tim Fitzpatrick. Vidyo created that. 

Recommended Listening
“You Are Buzzworthy” Podcast

I love Michael Buzinski and his “You Are Buzzworthy” podcast. I was Michael’s guest recently, and we dove deep into “The Story Behind Storytelling and Marketing” 

Twelve speakers in one day — all for free. 

Details and registration here…

If you attend, you’ll network with like-minded business people, meet the speakers, and make business-building connections. 

I’m speaking about How to Turn Your Emails from “Can’t Stand ’em” to “Must Read ’em” 

Click here to see what the other 11 speakers will cover. 

It all happens on today. And even if you only have time for one or two speakers, you’ll benefit. 

Recommended Viewing / Listening
Know Your Market to Grow Your Business

The latest episode of the Story Power Marketing Show features Tim Fitzpatrick.

Tim is an entrepreneur and business owner with over 20 years of entrepreneurial experience and a passion for developing and growing businesses. That passion has served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.

Since then, he started Rialto Marketing in 2013 and has been helping B2B professional service firms accelerate revenue growth and attract their ideal clients. He believes marketing shouldn’t be difficult, but you must remove your revenue roadblocks to grow consistently and predictably.

DISCUSSED IN THIS EPISODE

~The power of focusing on the best customers for your business rather than the most customers

~How to find your unique niche so that you’re the big fish, not being eaten by them

~What do your best clients have in common and how can you use that to find more clients like them?

~How to talk to your customers so that you learn more about your business and the value you bring

~The 3 pillars of a killer marketing pitch

~The importance of knowing marketing fundamentals and how to stay on message by sticking with them

Excerpt video: here. 

Full episode video, audio, and show notes: here. 

If you like what you see and hear, please review the show wherever you get your favorite podcasts. 

Wise Words…
from Joe Polish

You may have to violate a group’s style in order to express your individual style.“

from his book
Murder Your Darlings