Monday Mash-Up ~ 2023.04.17
Recommended Event
Register, Attend, and Thrive…
This one is a no-brainer. A free, interactive event: Thrive in All Economic Times. Details and registration here…
This is NOT another one of those sit-and-listen yawn-fests. “Interactive event” means you’ll network with like-minded business people, meet the speakers, and make business-building connections.
If you want to just sit and listen, you can do that, too. But you’ll want to take notes.
I’m speaking about How to Turn Your Emails from “Can’t Stand ’em” to “Must Read ’em”
Click here to see what the other 11 speakers will cover.
It all happens on May 1. And even if you only have time for one or two speakers, it’s worth the price of admission (free).
Recommended Reading
Perspective is Everything
Another great post from Ryan Holiday, The Daily Stoic:
Here’s a bit: “The way we choose to describe ourselves and our situations determines so much of it. The language we use gives us agency or deprives us of it, hurls judgment or provides hope. Which will it be?”
Recommended Viewing / Listening
How to Attract Leads With SEO-Powered Video (Part 2)
The second part of our discussion with the brilliant Atiba de Souza. He is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.
Atiba is an award winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.
When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.
DISCUSSED IN THIS EPISODE
~ How to get your video in front of the right eyeballs (8:58)
~ Use chapters in your description to increase engagement and improve search rankings (15:52)
~ Tips for creating a good thumbnail 27:26)
~ Landscape or portrait mode? Which format when? (37:00)
~ Tools for transcribing and editing video (40:58)
~ The difference between understanding the problem and the solution (48:18)
Excerpt video: here.
Full episode video, audio, and show notes: here.
If you like what you see and hear, please review the show wherever you get your favorite podcasts.
Recommended Reading
Austin Kleon on the Magic of Journals
I write in my journal most mornings. It helps me clear the trash from my head, gain perspective, generate content ideas, and so much more.
Here’s a great post from Austin Kleon in which he describes his journal as a “magic space to hang out.”
Great, quick read.
Wise Words…
re: Action before inspiration
“We should be taught not to wait for inspiration to start a thing. Action always generates inspiration. Inspiration seldom generates action.”
— Frank Tibolt
author of “A Touch of Greatness”
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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