Monday Mash-Up ~ 2023.03.06

Recommended Reading
Why You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads

This is a great article from AdWeek about the difference between “popular” ads and profit-generating ads. Valuable lessons here about measuring what matters. 

Recommended Listening and Viewing
Happy Birthday, Wes Montgomery

Jazz guitarist Wes Montgomery was born 100 years ago today (March 6).

Many call him the greatest jazz guitarist ever. 

Here’s an NPR report from this morning about Montgomery.  

Here’s his bio from AllMusic.com — which traces his rise from obscurity to stardom (lessons in that). 

And here’s a video from 1965 — Montgomery performing on a Belgian television show.

Recommended Viewing / Listening
How to Make the Fuzzy Clear

The latest episode of my podcast, The Story Power Marketing Show, with guest Orly Zeewy 

Orly is an author, speaker, and educator who says she has one superpower – making the fuzzy clear. She turns generic messaging into clear marketing messages that help startups, solopreneurs, and B2B companies cut through the noise so their ideal customers can find them, buy them, and refer them. She’s lectured at Wharton and taught at The Close School of Entrepreneurship at Drexel University and the University of Pennsylvania.

Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups, was published by Routledge in May 2021. It was the #1 new business book on Amazon in April 2021.

DISCUSSED IN THIS EPISODE

~ Fuzzy messaging and marketing (1:54)

~ Understanding why they need you (4:42)

~ How to cut through the noise of noise (8:04)

~ The importance of listening and empathizing (11:58)

~ How to power up a LinkedIn profile (18:04)

Excerpt video: here. 

Full episode video, audio, and show notes: here. 

If you like what you see and hear, please review the show wherever you get your favorite podcasts. 

Recommended Reading
Debunking a Costly E-Mail Marketing Myth

My pal Adam Kreitman is one of the smartest marketers — and best email writers — I know.

Here’s a post he recently published on his site, The Marketing Advocate, about email marketing — and the “ridiculous” myth that can kill your business if you buy into it.

Wise Words…
…From Peter Drucker.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.”

– Peter Drucker