Monday Mash-Up ~ 2023.01.23
Marketing Humor
The Marketoonist on the AI Tidal Wave
This may be my favorite cartoon yet by Tom Fishburne, aka The Marketoonist. Have a chuckle and then read the post he wrote about AI. Funny AND insightful.
Recommended Viewing/Listening
Why Success Depends on Saying What You Mean and Meaning What You Say
The latest episode on the Story Power Marketing Show podcast…
Barry Kleiman is a dedicated husband, father, and grandfather who is also a basketball coach turned social entrepreneur. He spent decades in the trenches of executive search and executive development, and he’s now an authority who advocates for truth-based interviewing.
Barry is the author of the soon-to-be-released book, “Successful Interviewing”
Over 5+ decades in the career success and job search business, Barry observed that too many people are unable to say what they mean during human interactions. As a result, their messaging changes like the weather, which drags them off-brand, undermines their integrity and challenges their sanity.
Barry is on a mission to fix that.
Discussed in this episode:
- His most significant takeaway after five decades in career success and job search
- How to interview effectively
- Using personal stories to grow your careers and community
- How to stay on-brand and maintain your personal integrity.
Here’s an excerpt video.
Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.
Recommended Listening
Marc Mawhinney and John Jantsch
Congratulations to Marc Mawhinney who just published the 800th(!) episode of his great podcast, Natural Born Coaches. (I was his guest on episode 785)
Marc interviews marketing legend John Jantsch who outlines the key concepts of his “Duct Tape Marketing” system.
Recommended Reading
How to Learn and Present New Things
Physicist Richard Feynman once said if you can’t explain a complex concept in a simpler way, you probably don’t understand it well enough.
Great insight. Here’s a great article about how to use the “Feynman method” to learn and teach new things.
Words to Ponder
…from a marketing legend
“Address the people you seek, and them only.”
– Claude C. Hopkins
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
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