Monday Mash-Up ~ 2022.11.07

jeanet

Recommended Resource
The 3-Step Headline System from Jack Turk

I wrote two emails last week about Jack Turk — “The World’s Fastest Copywriter.”

Over the weekend, I downloaded and read this free report from his site: “3 Steps to Writing Powerful, Compelling Headlines in Record Time.”

This is a great resource for anyone who wants to write better subject lines or headlines for emails, web pages, print promotions, or other marketing/sales content.


Recommended Viewing / Listening
How to Build Healthy Teams and Healthy Bottom Lines

New on the Story Power Marketing Show Podcast:Expert EOS Implementerā„¢ Jeanet Wade.

Jeanet Wadeā€™s focus is always on building healthy teams and healthy bottom lines. She was the first Expert EOS Implementerā„¢ in the St. Louis region. She facilitates, teaches, and coaches the Entrepreneurial Operating SystemĀ® (EOSĀ®) to leadership teams at privately-held companies.

Discussed in This Episode: 

  • The 6 Facets of Human Needs.
  • How ā€œHuman Teamsā€ at work can achieve their potential
  • Tips to help leaders activate the ā€˜people multiplierā€™ in their business.
  • How to attract great employees and retain them. ~ Secrets to bridge the gap between nature and nurture by getting the needs met on the team

Here’s anĀ excerpt video.Ā 

Full episode video and audio:Ā here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.


Recommended Reading
Annoying Network Habits to Avoid

I make a lot of business-building connections on social media. I also run into lots of annoying pitchy-pests on those platforms.

That’s why I likeĀ this articleĀ by David Homan:Ā Top Ten Terms for ā€œConnectors/Community Buildersā€ That Annoy Me

Funny and insightful.


Recommended Reading
Flip the ScriptĀ by Oren Klaff

Wouldn’t it be nice if your prospects think your idea is THEIR idea?

Oren Klaff shows you how to do it in his book Flip the Script. 

From the publisher’s description:

“If there’s one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it’s that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it’s the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they’re smarter than you.”

Ted Prodromou and I have chosenĀ Flip the ScriptĀ as our November selection for theĀ Mastermind Book Club.
Ā 
Every month, Ted and I choose a book for club members to discuss. The club is free to join. Here’s the signup link.

You can read the book ā€“ but only IF YOU WANT TO. 

In the MBC community, members will share short videos, blog posts, and other conversation-starters. 

You can comment and participate in any conversation you choose…

…or you can start your post/conversation. 

Once a month, we gather online for a Book Club meeting.

The idea: 

  • Share insights drawn from the book.
  • Discuss how to apply those insights to improve your business.
  • Celebrate success as you or other members implement

The key word above: IMPLEMENT.Ā 


Words to Ponder…
…from Troy Broussard

I love this line from Troy Broussard’s book, Mediocrity Escapes Me: 

ā€œMediocrity is not a label that someone can assign to you. It is only a choice — a choice of acceptance that you can boldly reject, or retreat into, caving into the warmth of your comfort zone.ā€


Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā€¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iā€™ll contact you with more details.

4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ Iā€™ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.