Monday Mash-Up ~ 2022.11.07

Recommended Resource
The 3-Step Headline System from Jack Turk

I wrote two emails last week about Jack Turk — “The World’s Fastest Copywriter.”

Over the weekend, I downloaded and read this free report from his site: “3 Steps to Writing Powerful, Compelling Headlines in Record Time.”

This is a great resource for anyone who wants to write better subject lines or headlines for emails, web pages, print promotions, or other marketing/sales content.

Recommended Viewing / Listening
How to Build Healthy Teams and Healthy Bottom Lines

New on the Story Power Marketing Show Podcast:Expert EOS Implementer™ Jeanet Wade.

Jeanet Wade’s focus is always on building healthy teams and healthy bottom lines. She was the first Expert EOS Implementer™ in the St. Louis region. She facilitates, teaches, and coaches the Entrepreneurial Operating System® (EOS®) to leadership teams at privately-held companies.

Discussed in This Episode: 

• The 6 Facets of Human Needs.
• How “Human Teams” at work can achieve their potential
• Tips to help leaders activate the ‘people multiplier’ in their business.
• How to attract great employees and retain them. ~ Secrets to bridge the gap between nature and nurture by getting the needs met on the team

Here’s an excerpt video. 

Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.

Recommended Reading
Annoying Network Habits to Avoid

I make a lot of business-building connections on social media. I also run into lots of annoying pitchy-pests on those platforms.

That’s why I like this article by David Homan: Top Ten Terms for “Connectors/Community Builders” That Annoy Me

Funny and insightful.

Recommended Reading
Flip the Script by Oren Klaff

Wouldn’t it be nice if your prospects think your idea is THEIR idea?

Oren Klaff shows you how to do it in his book Flip the Script. 

From the publisher’s description:

“If there’s one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it’s that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it’s the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they’re smarter than you.”

Ted Prodromou and I have chosen Flip the Script as our November selection for the Mastermind Book Club.
 
Every month, Ted and I choose a book for club members to discuss. The club is free to join. Here’s the signup link.

You can read the book – but only IF YOU WANT TO. 

In the MBC community, members will share short videos, blog posts, and other conversation-starters. 

You can comment and participate in any conversation you choose…

…or you can start your post/conversation. 

Once a month, we gather online for a Book Club meeting.

The idea: 

• Share insights drawn from the book.
• Discuss how to apply those insights to improve your business.
• Celebrate success as you or other members implement

The key word above: IMPLEMENT. 

Words to Ponder…
…from Troy Broussard

I love this line from Troy Broussard’s book, Mediocrity Escapes Me: 

“Mediocrity is not a label that someone can assign to you. It is only a choice — a choice of acceptance that you can boldly reject, or retreat into, caving into the warmth of your comfort zone.”