Monday Mash-Up 2022.10.10

Recommended Viewing
Seth Godin on the Difference Between a Brand and a Logo

“Companies spend way too much time on their logo.” So says Seth Godin who then explains what really makes a brand. 

Important stuff whether you’re running a multinational corporation or a one-person shop. 

Watch the video here.

Recommended Viewing / Listening
How to Create Interactive Experiences that Delight and Sell

New on The Story Power Marketing Show podcast:

The extraordinary RJ Redden.

She is the founder and human-in-charge at Black Belt Bots.

Coaches hire RJ to skyrocket their engagement, because their events, communities and courses are either dead (or full of zombies).

RJ creates epic engagement experiences that motivate people to click that button, connect with you, and enroll like crazy.

Discussed in this Episode:

• How to create automated, interactive experiences that delight prospects and don’t feel inauthentic and robotic.
• Why it’s critical that your prospects feel “seen and heard” when they visit your site – and how to make that happen.
• The business-building power of Ninja-Niches.
• Why prospects hate “knowledge bases” and better options that you can offer to engage website visitors

Here’s an excerpt video. 

Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.

Recommended Viewing
The Power of “Sheer Ignorance”

Orson Welles died on this day (Oct. 10) in 1985 when he was 70.

He was 25 when he made Citizen Kane. He’d never made a movie before. And he had no training as a filmmaker.

Many consider Citizen Kane the greatest movie ever made. No one questions its impact on filmmaking.

In this video, he speaks about the making of Citizen Kane and how his ignorance gave him the freedom to innovate. 

Watch just the first minute of this clip (from 6:27 to 7:22). Then watch it again — before you watch the full video. So many powerful lessons in just that one minute. 

Recommended Reading
A Reality Check from John Carlton

John Carlton is a copywriting legend and one of the great teachers of the craft.

In this brilliant blog post, Carlton says: “In order to persuade large groups of people to buy, act now, or even just begin to see your side of things… you have to see the world as it is. Not as you wish it was. Not as you believe it should be. Not as you were told it was. As it is. The stark, cold reality of how things actually work, and how people actually behave.”

(Yes!) 

And then Carlton offers five rules to help you do as he suggests.

Rules to live by if you want to be a better marketer and salesperson. 

Read the post here…

Words to Ponder…
…from Orson Welles

“I much prefer people who rock the boat to people who jump out.”