Monday Mash-Up ~ 2022.07.11

Recommended Listening/Reading
How to Make B2B Content Less Boring

“People want to do business with people, and also people that they trust. Those people have the same motivations and desires and emotions and challenges, just like the rest of us.”

So says content marketing expert Julie Revelant during a recent episode of the Marketing Smarts podcast. 

This episode is loaded with valuable nuggets about how to create content that is less boring and more captivating. You can listen and/or read the transcript here.

Recommended Reading
Why Customer Interviews Lead to Better Marketing

I often say your content will be more captivating and client-attracting if you understand what makes your prospects and customers tick.

In this great article from Copyhackers, Marci Cornett offers this great advice: “Want to dig deep into how your customers see the world? It’s a job that calls for interviews.” 

I agree, and I love how the article reveals how to conduct great interviews — even if you’re an introvert. 

Recommended Viewing / Listening
How to Build a Community of Engaged Followers

I had a great conversation recently with Robbie Samuels — a business consultant who is all about establishing relationships with followers so they will choose to do business with you.

Robbie shared so many great insights in this conversation which you can hear on my podcast, The Story Power Marketing Show. Full episode and show notes here.

Here’s an excerpt in which Robbie wisely notes:

“…we need to shift the attention away from building email lists just for the sake of building them and more towards attracting the people who would be best served for what you’re offering. And I believe that you’ve already met 80% of the people you need to be the successful. So let’s start there. Let’s go to your existing network and discover likely prospects who already know, like, and trust you.” 

You can listen to The Story Power Marketing Show wherever you get your favorite podcasts. If you like what you hear, please post a review. 

Recommended Viewing
The Story of The Amistad

In 1841, 12 years after his presidency ended, Adams represented 53 slaves who petitioned the U.S. Supreme Court for their freedom.

After being kidnapped from their homes in Sierra Leone and sold into slavery in Cuba, they revolted on a slave shipped named The Amistad.

The schooner was seized near Long Island. And the Africans were held in captivity while courts decided their fate. 

Steven Spielberg told the story in his 1997 film, Amistad, featuring Anthony Hopkins as Adams. 

The film is one of my favorites. Here’s the trailer. 

Wise Words…
…from John Quincy Adams

It is among the evils of slavery that it taints the very sources of moral principle. It establishes false estimates of virtue and vice: for what can be more false and heartless than this doctrine which makes the first and holiest rights of humanity to depend upon the color of the skin?