Monday Mash-Up ~ 2022.06.06

Recommended Reading
Why ‘Know Your Why’ Isn’t Great Content Marketing Advice

I say this often: Storytelling for business is not about fashioning your origin story. It’s about discovering your prospects’ stories. That’s why I love this article by Robert Rose. So many marketers “start with why,” thanks to Simon Sinek who touted the idea in his TED talk and book.

“Here’s the problem,” Rose suggests. “Most likely, no one outside your brand cares about your brand’s why.”

That’s true. No one cares about your story unless it reflects theirs. 

I like Sinek’s TED talk and book. But I think most marketers have missed the point. Rose gets it right. 

What do you think? Reply to this email if you’d like to share your thoughts. 

Recommended Listening
Smashing the Plateau

I’ve been listening to David Shriner-Cahn’s podcast Smashing the Plateau, and I’m loving it. David is an experienced and wise consultant who helps consultants, coaches, entrepreneurs and small business owners succeed.

The podcast features a wide variety of business-building strategies and tactics. The target audience: consultants following a later career job exit. But I find the content applicable to businesses of all shapes and sizes. 

David also runs the the Smashing the Plateau Community, where consultants come together to meet and support one another, get answers to burning questions, learn from experts, participate in growth challenges, and more.

More information about the podcast and the community here.

More Recommended Reading
How to Build a Daily Writing Habit

The more you write, the better you get…

…and the easier it becomes.

I encourage you to write every day. That doesn’t mean you publish something every day. Just build the writing habit. 

Here’s a great article from Ann Handley to help you build the habit. 

More Recommended Listening
Why Publishing A Book Helps Build Your Credibility

My friend Michael DeLon, the Paperback Expert, helps experts build their credibility by helping them write and publish a book. 

Michael recently appeared as John Jantsch’s guest on the Duct Tape Marketing Podcast. This episode is loaded with valuable marketing advice. Even if you’re not thinking about writing a book, there’s a lot to learn about marketing and building from Michael and John in this episode. 

Wise Words
…from a legendary Tennis Great

Bjorn Borg was born on this day in 1956. He said this:

“You have to find it. No one else can find it for you.”