Monday Mash-Up ~ 2022.04.25


Recommended Reading
A Customer Support Horror Story

Here’s a wild story from Troy Broussard.

It’s a cautionary tale for anyone who operates a business…

It’s about systems, policies, and customer support – or lack thereof. 

A cringe-worthy story loaded with lessons.

(More about Troy at

More Recommended Reading
A Unique Way to Deal with a Writing Deadline

Trouble getting that email, blog post, or article finished? Sometimes all you need is a little deadline pressure. Maybe you should visit the Manuscript Writing Cafe in Tokyo. They’ll only let you in if you’re writing on a deadline. And they won’t let you leave until you’re finished. Thanks to Ann Handley for sharing this article about the cafe.

Must Watch/Listen
Aretha Reinvents a Legendary Song

Last week, I saw Renee Elise Goldsberry perform at the Sheldon Concert Hall in St. Louis. She’s an actress and stage star best known for a leading role in the original Broadway cast of Hamilton. And at the concert she performed a cover of Simon and Garfunkel’s “Bridge Over Troubled Water,” using Aretha Franklin’s legendary arrangement.

That reminded me how great works can be reinvented – and perhaps made even greater. I love Simon and Garfunkel’s original version. I love Aretha’s reinvention more. Here’s a video of her performing the song in 1971.

More to Read and View
Two Comedy Greats Discuss Great Comedians

Last year, I wrote an email about Eddie Murphy and how he dealt with fear.

This came from a story he told on Jerry Seinfeld’s show Comedians in Cars Getting Coffee.

You can’t watch that episode without a subscription. But here’s a follow-up conversation the two comedy legends had in 2019.

Two greats, discussing all things comedy, including a debate about the funniest comedians of all time.

Words to Ponder
re: Babe Ruth’s Homruns and Strikeouts

“Remember, Babe Ruth was not only the home run king, he was also the strikeout king. If you take risks, you will sometimes fail, but that doesn’t mean you’re a failure. It just means you have to dust yourself off, get up, and redouble your efforts to succeed.”

– Steve Case

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.