Monday Mash-Up ~ 2022.-03.21


Recommended Viewing/Listening
How to Make Your Business Grow Without Being a Braggy, Bigshot Bro

How do you put yourself out there so you transform from overlooked to overbooked? That’s one of many questions I discuss with business growth strategist Cat Stancik during this episode of the Story Power Marketing Show podcast. Excerpt video below. Full episode wherever you get your favorite podcasts or here:

Recommended Reading
How Content Marketing Has Evolved

Thanks to Kara Gamber, a member of the Story Power VIP program, who passed along this article.

The big takeaway: Tools and tactics evolve. But century-old fundamentals remain the same. I recommend this article to reinforce those fundamentals. It contains great examples from decades past. Loads of lessons in this article.

What Do You Think?
Is Persuasion Legal?

Here’s a great post from Ted Prodromou that explores if/when it’s OK to use persuasion tactics in your marketing.

As Ted writes, “So is it ethical to intentionally influence or persuade someone?”

That’s an important question for marketers.

Last week, Ted and I launched the Mastermind Book Club. And the first book we’re reading is “Yes!: 50 Scientifically Proven Ways to Be Persuasive.”

By choosing that book, Ted and I acknowledge that persuasion is good — when practiced ethically. But with the great power of persuasion comes great responsibility.

Here’s a post that describes how the book club works:

And here’s Ted’s post:

You can read Ted’s post without joining the Club. But if you want to join the conversation and weigh in, you have to join (it’s free).

Recommended Reading
9 Strategies To Make Content Creation Effective And Enjoyable

Here’s an excellent article from Inc. Tips to create bette content and make the process more enjoyable. We’re all about that here at Story Power Marketing.

Words to Ponder
Prepare for the BEST

“Do you ever ask yourself how much better your outcomes would have been if you’d prepared for the best?”

– Dixie Gillaspie

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.