Monday Mash-Up ~ 2022.02.28


Recommended Listening
Before It Happened

Former journalist Donna Loughlin launched a PR firm 20 years ago to help visionary business leaders share their stories. Her podcast, Before It Happens, is one of my new favorites. Here’s the description from the podcast website:

Before any world-changing innovation… there was a moment, an event, a realization that sparked the idea. Before it Happened is a show about that idea. Each week, we take a deep dive into a singular lightbulb moment that inspired the visionaries to push forward and change our lives.

Recommended Viewing and Listening
Donna Loughlin on the Story Power Marketing Show

Speaking of Donna Loughlin, she was my guest recently on my podcast, The Story Power Marketing Show. We had a great conversation about how to how to humanize your business story and why it matters.

In the video excerpt below, Donna discusses the importance of noticing and why we should take our noses out of our phone and “look up.”

Listen anywhere you get your favorite podcast or on our website.

Recommended Resource
Sleep Better with Light-Blocking Stickers

Many months ago, I used light-blocking tape to block the LED lights on various devices around my bedroom — on the TV, the Apple TV receiver, and other hardware. Once they were taped over, I realized how much light those little LEDs put off — and how all that light can interfere with sleep. Not convinced? Here’s an article that may open your eyes (along with a pitch for some of that tape).

Recommended Reading
6 Grammar Rules You Can Break

Write like you speak. Really. It’s OK. If we focus too much on following all those grammar rules we learned in high school and college, our writing may make our English teachers happy, but it won’t be as captivating and engaging for readers. That’s why I’m sharing this article: 6 Grammar Rules Copywriters Should be Breaking.

Words to Ponder
…from John Steinbeck

Yesterday was John Steinbeck’s birthday. He once said…

“There are no ugly questions except those clothed in condescension.”

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.