I’ve Invented a New Holiday…
I hereby proclaim that today, the first Tuesday after Thanksgiving, will now and forever be known as…
Tick-Tock Tuesday
Get me two aspirin and something strong to wash ’em down with…
…because I can’t get the echo of that Cyber Monday ticking and tocking from outta my head. 
Don’t get me wrong. I like door-busing discounts as much as next guy.
But if I see another headline that screams “TIME IS RUNNING OUT,” I’m gonna blow a cyber-gasket.
Here’s a subject-line sampler platter — some Cyber Monday leftovers, scraped directly from my inbox yesterday:
LAST CHANCE…
The Countdown is on — T-7hrs before it’s GONE
The final countdown starts now…
[BONUS] ends at midnight tonight
A Few Hours Remain, And Our Black Friday Prizes Are Running Out!
Last chance! Hurry up to save up to $627 for Cyber Monday 
Wow! That last one had — count ’em — THREE clock emojis. (Tick-tock, tick-tock, tick-tock).
Talk about scarcity run amok!
And that sampler platter barely scratches the surface.
I’ve got a (FOMO) fever of a hundred and three! 
What does this mean for you and your business?
Honestly, I’m not sure. My head hurts too much to offer you meaningful business advice.
Scarcity drives sales. But I have to wonder whether all these tick-tock marketers will reach a point of diminishing returns.
Taking off my marketers hat, and reporting to you as just another consumer in the Cyber Monday sea…
…I tell you: I feel diminished.
And (with my marketer’s hat back on), I say: That’s no way to make a prospect or customer feel.
What do you think? Please reply and tell me how you’re feeling on this first-ever Tick-Tock Tuesday.
Don't go away yet..
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