Is This The Punniest Holiday Ever?

Today is the fourth of March.

Betcha didn’t know today is also March Forth and Do Something Day.

March forth on March Fourth. Get it?

Word nerds call that a homophonic pun. “Homo” as in same. Phonic as in “sound.” Two words that sound the same but have different meanings.

Wordsmiths call that funny (Come on! Admit it! You smiled — just a little — when you read that holiday name).

And marketers call that gold.

The Story Power Profit Pack (Tip #28) says: “Weave humor into your content. Jokes. Funny anecdotes. Amusing wordplay. Make your audience smile and laugh. They’ll stay tuned in, feel more connected to you, and be more likely to act.”

And this from The Profit Pack’s Tip #12: “Here’s the thing about alliteration, rhymes, and other wordplay: It’s not all fun and games. Ask the scientists. They’ve proven people remember ideas better when presented with alliteration or rhymes.” (Or puns.)

Don’t overdo it. If you try to be punny in every email or every sentence, readers will stop smiling and start groaning.

But an occasional dollop of humor can pack a wallop.

Speaking of memorable alliteration and “dollops,” fill in the blank:

The next time I have a baked potato, I’m going to add a dollop of ______________.

(I rest my case 😊.)

And speaking of “March Forth and Do Something…”

…here’s something you can do: Buy The Story Power Profit Pack.

It’s more loaded than a steakhouse baked potato — with 52 strategies, tips, and tactics to transform your content from ignored to adored so prospects tune in, turn on, and buy.

And it’s only $19 — which is $5 less than the loaded baked potato at 1587 Prime steakhouse in Kansas City (here’s the menu to prove it).

So dilly-dally no more…

March forth, buy The Profit Pack, and delight your followers with copy that converts.

Your punny pal,