How to Turn “Yawns” to “Yeses” When You Ask for Email Signups

email list

Want to know one of the best ways to inspire more qualified prospects to join your email list?

Sell them on the idea of subscribing. 

Seems kind of obvious, doesn’t it? 

Yet so many business people undersell their emails. 

They put a little form on their site with a headline “Join our email list” (or some other yawn-inducing call-to-action). Maybe they include a sentence or two describing what prospects will get. 

But generally, they do little or nothing to inspire prospects to sign up. 

I used to be guilty of the same thing. That changed for me recently when I launched my new landing page for email signups. 

You can see it here:

There’s a lot of marketing strategy baked into this page…

…and I have to give credit where credit is due…

Ben Settle and Daniel Throssell are brilliant email marketers who know, as I do: email-list-growth fuels business growth. 

For Ben and Daniel, the front page of their web site serves one purpose: Inspire visitors to sign up for the email list. 

Their approach inspires mine. 

Later today, I’m hosting a workshop called “​​5 Ways to Build Your Email List with the Right Prospects” 

This is a 5in25 workshop – 5 tips in 25 minutes, followed by Q&A. 

Tip #1: “Create a Sales Page to Promote Your Emails” 

I’ll reveal all the elements that went into my join-the-list landing page and help you create yours. 

Then I’ll share 4 more tips (loaded with actionable strategies and tactics) and answer your questions.

But you won’t get the tips or be able to ask the questions if you don’t attend. No replays for this one. 

You still have time to register for the workshop that starts at 3 p.m. EDT, 2 p.m. CDT.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.