How to Create Great Content with Less Effort and Cost

For those of you who would like to produce good, business-building content…

…with less time-consuming, costly effort…

…here’s a story for you. 

On Wednesday, I was one of the speakers at an online networking event. 

The guy who organized the event, called me a few weeks in advance, and asked for a presentation topic. 

Earlier that day, I sent this email: 

This Magic Phrase Will Help You Attract More Leads

I got some great feedback from that email so…

…I told the event organizer I would speak about “A Magic Phrase That Helps to Attract More Leads.” 

Before the event, I spent five minutes turning the email into a presentation script. 

Delivering the presentation was easy. I knew the topic inside and out. Drawing from something I’d written before assured that. 

By the way, that link to the email I wrote… 

It’s actually a link to my blog. After sending the email I copied it to my site. 

Next week, I’ll post the same as an article on LinkedIn. 

So…I spent a few minutes writing an email and then, with very little additional effort, I: 

…Delivered a live presentation viewed by dozens of people who are not on my email list. Great feedback again.

…Published a blog post that attracts new readers who are not on my email list. 

…Generated audio and video content (the Zoom presentation was recorded) that I will publish to YouTube and to my soon-to-launch mobile app. 

…Drafted a LinkedIn article that will connect me with even more people who aren’t on my list. 

Some might call that lazy. 

I call that efficient. 

My grandma called that “killing two birds (or three or four or five) with one stone.” 

Marketers call that repurposing content. 

Whatever you call it, it’s a great way to distribute content across multiple channels (critical to business success) without multiplying effort and cost. 

One last thing… If you read the “Magic Phrase…” email, you notice I drew the idea from a marketing expert whom I follow and respect. I referenced an email he wrote, took the idea he presented, and repurposed that idea with my own spin. 

Repurposing other people’s stuff is another great way to generate valuable content with less time, effort and cost. 

Perfect if you’re lazy or if you want to be more efficient.