How a Nine-Word Story Sold Millions

oil filter

One of the great business stories of all time is also one of the shortest.

Just nine words.

Here it is:

You can pay me now…

…or pay me later.

If you watched television in the 70s, you couldn’t miss those ads for Fram oil filters.

The broken car. The expensive repair. The mechanic saying all of this could have been avoided…

…if only you invested a few bucks in the right oil filter.

Great business stories look to the future.

They imagine how things will turn out for the customer.

If you buy our product or service, here are the GOOD things that will happen


If you DON’T buy our product or service, here are the BAD things that will happen.

The key: Know what your prospects WANT to happen and what the FEAR might happen.

Car owners fear the huge breakdown that will cost a ton.

Fram knew car owners don’t want to pay the mechanic later.

And they told a story over and over and over again that helped them sell millions of oil filters.

Imagine your prospects’ futures and you’ll tell more powerful stories that inspire them to tune in, stay tuned, and act.

Want some help with that?

Then sign up for a  free, 30-minute story assessment

I’ll review your business story. I will meet with you via Zoom and review how you’re telling your business story — on your website, social media, and other channels. Then, I’ll recommend how to make it work better during these strange days.  

I have a limited number of slots open on my calendar for these sessions. Please visit my calendar to book a time that works for you.

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.