How a Nine-Word Story Sold Millions
One of the great business stories of all time is also one of the shortest.
Just nine words.
Here it is:
You can pay me now…
…or pay me later.
If you watched television in the 70s, you couldn’t miss those ads for Fram oil filters.
The broken car. The expensive repair. The mechanic saying all of this could have been avoided…
…if only you invested a few bucks in the right oil filter.
Great business stories look to the future.
They imagine how things will turn out for the customer.
If you buy our product or service, here are the GOOD things that will happen
…OR…
If you DON’T buy our product or service, here are the BAD things that will happen.
The key: Know what your prospects WANT to happen and what the FEAR might happen.
Car owners fear the huge breakdown that will cost a ton.
Fram knew car owners don’t want to pay the mechanic later.
And they told a story over and over and over again that helped them sell millions of oil filters.
Imagine your prospects’ futures and you’ll tell more powerful stories that inspire them to tune in, stay tuned, and act.
Want some help with that?
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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