Farts in Space
If you’ve been following the news from outer space, you know NASA spent $30 million and 10+ years building the world’s most sophisticated space toilet — only to have it break on day one of the Artemis mission.
Turns out scientists spend a lot of time and money thinking about how to handle poo, pee, and farts in space.
Back in 1964, when spacecraft ventilation was far less sophisticated, NASA scientists worried astronaut farts might fill the Apollo capsule with so much methane gas that the spacecraft would explode.
Enter “flatus researcher” Edwin Murphy. (“Flatus” is a latin word used by fancy people who don’t want “Fart Researcher” on their resume.)
In 1964, at The Conference on Nutrition in Space and Related Waste Problems, Murphy reported he found a “large population” of people whose farts don’t have methane.
And then this… “Of special interest for further research was the subject who produced essentially no flatus on 100 grams dry weight of beans,” Murphy said.
Murphy suggested NASA hire only astronauts who don’t fart methane — or, better yet, who don’t fart at all.
NASA chose a simpler path…
BAN THE BEANS.
Good move, NASA.
Take note, business leaders.
We’re conditioned to think solving problems requires complicated solutions.
But sometimes the most powerful move is subtraction — ban the thing causing the problem.
Fire a bad client.
Kill a service that attracts the wrong people.
Delete the 47-step funnel and replace it with one good email.
Addition by subtraction is often the best move.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
