Don’t Take My Word For it, But Believe This…


First a music recommendation and then a business lesson…

I’m a big fan of Aaron Lee Tasjan.

I recommend all of his albums, including his new one “Tasjan! Tasjan! Tasjan!”Maybe you’ve heard of him.

Maybe you haven’t.Maybe my recommendation influences you. Maybe it doesn’t.

But don’t take my word for it. Check this out…

That’s this week’s Americana Music Association chart that shows Tasjan’s album in the top 10.More popular than Loretta Lynn’s new album. More popular than Willie Nelson’s.

More popular than a collection of Johnny Cash lyrics put to music by stars such as Kris Kristofferson, Brad Paisley, John Mellencamp, and Elvis Costello.

That’s some braggin’ rights. And that alone will sell more Aaron Lee Tasjan albums.

I forwarded the chart to a friend who previously ignored MY recommendation. But when he saw the chart, he decided to check out the new album.

He wrote back to tell me, “You were right!”

Yeah. I was right. But my recommendation wasn’t enough to inspire him to listen. It took that top-10 chart listing to inspire my buddy to act.

And therein lies the marketing lesson.

Prospects may not take YOUR word for it.

They may not even take a happy customer’s word for it.

But when you offer powerful proof, prospects take notice. Prospects act.

A top-10 chart listing is powerful proof. It says, “The crowd likes this.” And we humans like to join the crowd so we take notice.

That’s why McDonald’s says “Billions and Billions Served” on its signs.

You probably haven’t served billions. And you aren’t top-10 on the music charts. But you can still prove to prospects that you’re worth a look or a listen.

There are countless ways you can say, “Don’t take my word for it. Check this out…” that will get prospects’ attention and inspire them to act.

Want to learn how?

Later this month (date and time to be determined), I’m hosting a 25-minute micro training that will reveal “5 Ways to Use Social Proof to Grow Sales.” I originally planned to offer this only to paying members of my VIP Membership Program. But I’m going to open this up to guests who can attend for free.

Are you interested in joining us? If so, simply reply to this email to let me know you’re interested. I’ll set the time and date by the end of this week. I’ll email the details to you if you tell me you’re interested.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.