Don’t Take My Word For it, But Believe This…


First a music recommendation and then a business lesson…

I’m a big fan of Aaron Lee Tasjan.

I recommend all of his albums, including his new one “Tasjan! Tasjan! Tasjan!”Maybe you’ve heard of him.

Maybe you haven’t.Maybe my recommendation influences you. Maybe it doesn’t.

But don’t take my word for it. Check this out…

That’s this week’s Americana Music Association chart that shows Tasjan’s album in the top 10.More popular than Loretta Lynn’s new album. More popular than Willie Nelson’s.

More popular than a collection of Johnny Cash lyrics put to music by stars such as Kris Kristofferson, Brad Paisley, John Mellencamp, and Elvis Costello.

That’s some braggin’ rights. And that alone will sell more Aaron Lee Tasjan albums.

I forwarded the chart to a friend who previously ignored MY recommendation. But when he saw the chart, he decided to check out the new album.

He wrote back to tell me, “You were right!”

Yeah. I was right. But my recommendation wasn’t enough to inspire him to listen. It took that top-10 chart listing to inspire my buddy to act.

And therein lies the marketing lesson.

Prospects may not take YOUR word for it.

They may not even take a happy customer’s word for it.

But when you offer powerful proof, prospects take notice. Prospects act.

A top-10 chart listing is powerful proof. It says, “The crowd likes this.” And we humans like to join the crowd so we take notice.

That’s why McDonald’s says “Billions and Billions Served” on its signs.

You probably haven’t served billions. And you aren’t top-10 on the music charts. But you can still prove to prospects that you’re worth a look or a listen.

There are countless ways you can say, “Don’t take my word for it. Check this out…” that will get prospects’ attention and inspire them to act.

Want to learn how?

Later this month (date and time to be determined), I’m hosting a 25-minute micro training that will reveal “5 Ways to Use Social Proof to Grow Sales.” I originally planned to offer this only to paying members of my VIP Membership Program. But I’m going to open this up to guests who can attend for free.

Are you interested in joining us? If so, simply reply to this email to let me know you’re interested. I’ll set the time and date by the end of this week. I’ll email the details to you if you tell me you’re interested.

Thanks for reading.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.