Bestselling Author’s Lead Magnet is Brilliant, But…
In preparation for the free masterclass I’m running today (“How to Create Prospect-Attracting Lead Magnets…“)…
…I’ve been searching high and low for great examples.
That led me to Adam Grant’s website. He is a New York Times bestselling author of six books, including his most recent, “Hidden Potential – The Science of Achieving Greater Things.”
VisitĀ this pageĀ on his website about the book and you’ll see some lead-magnet magic at work. The page is nothing fancy. Just a testimonial, followed by a picture of the book, followed by some links to buy…
…and then this…
“To find out how you can start unlocking your hidden potential, take the quiz.”
When you click “take the quiz,” you jump to a free online assessment — 10 multiple choice questions that take less than five minutes to complete.
After question 10, you see this: “If you’re interested in learning more about the aggregate results of the survey, please enter your email address here.”
Brilliant.
Quizzes like this are great lead magnets.
But this one fell short.
After I entered my email, something went wrong with Adam’s process.
It’s a common, killer lead-magnet mistake…
…which suppresses sales.
I’ll unpack it all during the masterclass…
…2 p.m. ET, 1 p.m. CT…
How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Quickly & Easily…
…and it’s free to attend. Click the button below to grab your seat.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
