An Ad that United Conservatives and Liberals? It’s True…
Back in 2002, marketing experts Dan Kennedy and Jeff Paul launched an ad that did the seemingly impossible:
It united hard-core conservatives and far-left liberals.
Crazy, huh!?
Today at 4 p.m., Iāll break down the ad, share the story behind it, and reveal marketing lessons that can help you grow your business (and conquer writer’s block) now.
Youāre invited toĀ join us.
Every month, I break down a Hall-of-Fame ad for members of my Club Storyville community.
This month, Iām opening the clubhouse for you to attend as our guest.
Iāll also break down one of my emails to reveal the story behind the story ā the strategies and tactics I applied to create the content.
The Hall-of-Fame breakdown and Story Behind the Story give Club members ā and you (if you attend today) ā tools you can use immediately to create client-attracting, profit-generating content.
It’s all about creating better content without getting stuck.
I rarely let people in the Club for free (that wouldnāt be fair to members who pay to join). But today, Iāve made an exception.
No charge to attend. No form to fill out. Just go toĀ https://meet.landoftom.com/clubstoryvilleĀ at 4 p.m. ET and join us in the Zoom room.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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