A Warning and an Invitation


This question generated a lot of buzz on a popular marketing forum this month: “Best Lead Magnets in 2024? What channels and lead magnets will you be focusing on..?”

My least favorite answer came from a pitchy list vendor who said forget about lead magnets and buy a pile of leads. He directed readers to his website where…

…for the low-low price of 8,999 Indian Rupees (roughly $108) per month, you can get a list of “1,000+ email addresses.”

The site said it’s easy as 1-2-3:

Subscribe in seconds. Get leads. Close deals.

😂 🙄 😂

The bad news: It ain’t that easy.

The good news: Attracting quality prospects and persuading them to hire you is easier than you think if you know how to do it.

That’s where lead magnets come in.

Offer a valuable resource (a downloadable document, mini-course, video training, or something similar). Promote it in places where your ideal prospects reside (such as social media platforms). Exchange the resource for their email. Nurture them with ongoing regular emails to build a relationship and persuade them to buy.

Not as simple as “Subscribe in seconds. Get leads. Close deals.” But much more realistic and effective. And very doable if you have a clear plan and the right time-saving tools to simplify the process.

Later this month, I’ll host a free masterclass where I’ll share my systems to attract high-quality prospects with lead magnets and turn those prospects into clients.

I’ll share the easy-to-learn, repeatable, and delegate-able systems I’ve implemented…

…and the tools to turn lead-magneting from a time-consuming, manual process to a set-it-and-forget automated machine.

I won’t release the masterclass recording publicly…

…but I’ll share it with you if you tell me today you’re interested in this masterclass.

🐥 Bonus for Early Birds 🐥

If you tell me today you’re interested in the masterclass, I’ll enter you in a drawing to get a valuable done-for-you bonus. I’ll randomly select one person whom I’ll help create a downloadable e-book (lead magnet) and email follow-up sequence.

I’ll draw the winner during the training. Even if you can’t attend, you can watch the recording and get the bonus.

But you have to tell me TODAY that you’re interested if you want to be entered in the drawing.

Reply to this email with “YES, PLEASE,” and I’ll enter you in the drawing. I’ll share event registration details later this week so you can attend if you’re free.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.