A Rotten Reason to Pass on Email Marketing
I bumped into a business owner this week who refuses to market with email…
…because she doesn’t like getting email.
“I have 74 million marketing emails in my inbox,” she said. “I can’t stand it.”
Yeah, I get lots of emails I can’t stand, too.
But I still send emails — lots of them…
…because email marketing works…
…when you send messages that stand out from the other 73,999,9999.
“Works” as in…
…more engaged prospects…
…more sales…
…more upsells…
…more client retention and less churn…
…more referrals.
I know this because I founded an email marketing software company in 2001 — before most people heard of email marketing, much less tried it.
For more than 20 years, I’ve guided and watched many businesses conduct business-building email marketing the right way.
Lesson #1: Don’t pass on an effective marketing channel just because you’re annoyed by marketers who use the channel the wrong way.
Other lessons to come next month when I launch Email Marketing Power. Stay tuned for details.
Don't go away yet..
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