A Request Inspired by Meg Ryan and Billy Crystal
You opened this email.
And, unless you’re a brand new subscriber, this isn’t the first one you’ve opened.
So…questions and a request:
Why do you read my emails?
Would you recommend my emails to others?
If so, why?
The request: Reply to this email and let me know.
I may publish what you say as a testimonial on my email signup page.
(Thanks in advance)
Harry and Sally inspired this request.
Last night, I watched When Harry Met Sally for the 8-zillionth time (give or take a zillion).
About 44 minutes in, Harry and Sally meet for lunch at a New York deli and discuss relationships, intimacy, and…(how should I put this?)…the big-O.
Harry (Billy Crystal) insists his partners have never…ummm…faked it.
Sally (Meg Ryan) says women fake it all the time.
Harry says, no way. He insists he’d know.
Sally begs to differ, and she proves her point by…
…putting down her turkey sandwich and…
…faking it…
…with gusto…
…right there in a crowded deli.
The scene’s punchline: The old woman at the next table summons the waiter, points at Sally, and says, “I’ll have what she’s having.”
(Ha!)
A classic rom-com moment…
…that delivers a powerful marketing lesson.
Why’d that woman order a turkey on rye?
Because Sally let everyone know how great it is.
Marketers call that social proof.
The more proof the better.
That’s why I load my email signup page with testimonials from happy subscribers.
One last question for you: Do you regularly collect and publish testimonials to promote your offers?
I think you know why I’m asking.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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