A Peek into the Hamper of my Dirty Relationship Laundry

A new-ish subscriber named Dave chimed in yesterday with high praise and…

…a complaint.

“I love your emails, but I cannot keep up with them, as they come so often.”

Ahhhh…the give-and-take of daily-ish, info-taining emails. 

You love them, but they’re…ummmm…too much of a good thing. 

Dave continues…

“I don’t want to jump off your list…” 

Of course, you don’t! Why walk away from something you love? 

“…so is there a setting where I can get about one a week? Every day/every other day is just too often for extremely busy people. Please don’t take offense.” 

I’ll take these one at a time. 

Take offense? Not a chance. 

Happy you love my emails? Oh yeah! 

“Every day/every other day is just too often for extremely busy people.” 

So, says ONE busy person. 

On my email signup page, I have 22 busy people (plus my mom who’s not very busy but is very biased) all saying how much they love my every-weekday emails. 

The super-busy Kim Lebbing says, “I didn’t think I wanted daily emails but I actually look forward to yours.” 

Nancee Johnson says, “When you originally told me how often you were going to send me emails, I was automatically like, ‘Oh, no, no, no. This is not going to work for me.’ And then I started seeing them come in. I actually had a folder that they would go into, and I think, ‘Oh, man, that’s a lot of emails.’ But then I started reading them and I was like, ‘Oh my gosh, these are fantastic.’ So now I’m one of those converts. I can’t wait to get my email from you. It starts off my day just great.” 

I know you’re busy, Dave, and I respect that. 

And YOU may not be able to fit my emails into your busy schedule. That’s OK.

That doesn’t mean ALL the busy bees think I send too many emails. 

“…so is there a setting where I can get about one a week?” 

I’ll keep this short because I know you’re busy:

NO!

(I have a million reasons why that’s my answer, but I don’t have time to get into all of that.) 

Here’s all you need to know: 

Some subscribers tell me they ignore the emails most days and open one or two per week. I respect that. 

Others tell me they read all five in one sitting over the weekend when they have time. I respect that, too, and like that more. 

If that doesn’t work for you, and you choose to opt-out, I understand. 

But here’s my promise to you, Dave (and to all who think Dave is  onto something): 

I promise those emails you choose not to read won’t harm you. 

They’re not poisonous. They’re not infected. They don’t break into distracting song while you’re busy at your desk. 

They’ll sit in your inbox, silent as a church mouse, and while away the hours while you get sh*t done. 

And the ones you choose to read? They will entertain and inform you. 

You can opt-out. I don’t mind. 

But if you opt out,
you’ll miss out
on ALL my emails. 

No emails for you! 

♪ Bye bye love  ♪  Bye bye happiness ♪ Hello loneliness ♪ I think I’m gonna cry ♪ 

So why am I airing Dave’s and my email-relationship laundry with you?

Well…

…obviously, so I can brag about all the people who love my emails. 

…so I can show you…

…the magnetic power of creative content. 

My opt-out rate has gone DOWN since I began writing daily-ish, story-powered emails. 

Sales have gone up. 

People tell me often how much they LOVE my emails. 

Busy people – who never imagined they’d tolerate frequent emails – look forward to getting daily-ish with me every weekday morning. 

And those who can’t find the time each weekday, set aside weekend time to rendezvous with you-know-who.

Bragging?

Well…maybe…a little. 

But I do that because…

…I want you to write brag-worthy emails.

I want your subscribers to look forward to hearing from you. I want your opt-out rate to go down. I want your sales to go up.

You don’t have to send daily emails. You just have to send better, more captivating emails.  

I’ll show you how…

…if you join my Content Transformation Academy. See p.s. #3 for more. 

And, speaking of sales going up…

Profit is a metric that matters (I mentioned on Tuesday that open rates is NOT). 

At 5 p.m. ET, 4 p.m. CT today, Dean Isaacs and I will host a 5in25 training:

Metrics that Matter – 5 Things to Measure in Your Marketing and Sales…

As year-end planning begins, what goals are you setting? What metrics matter?

Dean and I  will reveal:

 The key metrics that TRULY measure marketing success.

 Which “vanity metrics” you should ignore.

 The reason smart marketers are willing to “lose money” to acquire a new customer.

…and more.

Registration and login details on LinkedIn