A Less Complicated Way to Power up Business Growth

Happy National Screenwriters Day. 

(Yeah, that’s a thing). 

Last night, to get into the holiday spirit, I picked up my copy of “Story – Substance, Structure, Style, and the Principles of Screenwriting” by Robert McKee. 

Great book — especially if you want to be a screenwriter. 

Marketers swear by it, too…

…especially ones who understand that the most effective marketing contains powerful stories. 

That’s why I have a copy of the book. Some marketing expert recommended it to me years ago.

I read it. I liked it. 

But before you invest time and money in this book, too, you ought to know:

It’s long. 467 pages. Thick as a small telephone book. 

I have nothing against long books. But if you’re going to invest in a long slog, it better be worth the journey. 

Which leads to another problem.

It’s complicated. 

McKee reveals “the elements of story” and “the principles of story design.” 

When you get to page 467, you know all about setting and genre and character and meaning and scene design and crisis and climax and resolution and art design and…more. 

And then your head is spinning. 

All that stuff is necessary if you want a bigshot Hollywood producer to pick up your screenplay. 

It’s NOT necessary to power up your business stories. 

Too many “experts” make business storytelling way more complicated than it needs to be. 

They liken business stories to Star Wars and the Godfather and Casablanca. And they encourage you to include in your business stories all of those elements that McKee recommends for a great screenplay. 
Good luck with that.

I’m a big believer in storytelling. And I believe you need to power up your stories to grow your business. 

But it doesn’t have to be so complicated. 

My mission is to simplify storytelling so…

…you can achieve the desired outcome (attract prospects, keep them tuned in, put them on the edge of their seats, inspire them to act)…

…without so much confusion and complication. 

In a few weeks, I’ll be launching a brand new program to help coaches, consultants, and other thought leaders do that. 

If you’d like to learn more about that, email me ([email protected])…

…with the subject line: “I’d like to know about your new storytelling program.” 

I’ll reply with the details. 

Doing that takes far less time than reading a 467-page book. 

And with all due respect to Robert McKee, the payoff will be greater.