$5 From Amazon or $15K From a Client? You Choose…

A couple of years ago, I encouraged a lawyer, let’s call her “Lucy,” to give away her book to attract leads.

She thought that was a TERRIBLE idea.

She told me she didn’t want to “leave money on the table.”

Then we did the math.

Every time she sells a book, Lucy gets $5. Amazon keeps the rest.

Amazon also keeps the buyer’s contact information. That means Lucy has no way to follow-up with book-buyers unless they reach out to her.

So she sells a book and waits and hopes and waits and hopes and waits and hopes and…

Waiting and hoping is no way to run a business.

Sell 200 books and you’ve earned $1,000. (Holy money bags, Batman. That’s a four-figure book business!)

I asked her how much she earns from a “typical client.”

She answered: $15,000 in the first year and thousands more over the lifetime of the client relationship.

Lucy the Lawyer would have to sell 3,000 books to earn as much as she earns in year one from one client.

I asked Lucy to imagine what she could do if she had the names, emails, and phone numbers of those who got her book.

Imagine following up immediately after they buy the book and then continuing to nurture them with informative, entertaining content until they schedule an appointment with you.

No more waiting and hoping. Now you’re in control, managing a conversation, turning leads into warm prospects and prospects into clients.

If you had 200 such leads, do you think you could get one to raise their hand and hire you? What if you had 1,000 leads?

Now, I assumed, the math would make sense to Lucy the Lawyer.

This is the part of the story where I’m supposed to tell you about the book funnel Lucy built and all the clients she got from it. (I have lots of stories like that.)

But Lucy’s is a cautionary tale, not a feel-good story with a happy ending.

“I can’t do it,” she said. “I want to SELL the book… on Amazon.”

Last I checked, Lucy’s book had 16 Amazon reviews. I don’t know how many people have purchased the book, but I’m sure Lucy is hoping they’ll call her.

Lucy’s story doesn’t have a happy ending. Yours can.

If you want your book to bring you clients, not $5 at a time, book a complimentary Plan to Prosper Blueprint Session. In this 1:1 session, we’ll run the math on your book and your business. Then we’ll map out how to get your book into the hands of the right people, collect their contact information, and follow up until they become clients.

Book your Plan to Prosper Blueprint Session