It’s The SMART Kids Who Do This

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When I was in high school, no one visited the guidance counselor. I mean NO ONE.

He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help.

Asking for help felt like surrender, sign of weakness, an admission that you didn’t have it all figured out.

Years later, when our daughter was about to start at the same high school, we asked the principal about academic support. Was that lonely counselor still sitting up on the third floor?

Nope. The school had multiple counselors. And the principal told us what they tell every student:

“It’s the SMART kids who seek help.”

I’ve never forgotten that.

I think about it every time I talk with an author whose book isn’t bringing in clients.

They spent months writing it. They spent real money publishing it. Now it sits on a shelf (or in a box in the garage)… and they’re a little embarrassed that it isn’t working.

So they don’t ask.

Maybe it’s time to be a “smart kid.”

What’s the question about your book you’ve been afraid to ask?

Pick a letter:

A) How do I get my book in front of the right people?

B) How do I turn readers into clients, not just fans?

C) Should I give my book away or sell it?

D) What do I do with a book that’s been collecting dust for a while?

E) Something else. (Tell me what it is.)

Just hit reply and send the letter. Or write a sentence or two if you want.

I’m asking because I want my next few emails to answer the questions you actually have.

I read every reply, and I’ll write you back. Then I’ll share the most common questions (no names) and my answers over the next few days.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.