The Pothole Strategy that 5X’d Sales

On a typical day, Javier Yat changes four or five flat tires at his auto repair store in Brooklyn. Decent, steady business but nothing special.

When the sun sets, the business magic begins.

Most nights, Javier parks a van, loaded with tires, along the Belt Parkway, just down the road from a 12-inch-deep pothole.

Nighttime is the right time to be there because drivers can’t see the pothole to avoid it.

On an average night, Javier changes 15 to 20 tires and earns $2,000+. That’s 4-to-5x better than a typical day at his shop.

This reminds me of copywriting legend Gary Halbert who once asked a group of students: “If you and I both owned a hamburger stand, and we were in a contest to see who could sell the most hamburgers, what advantage would you most want to have over me?”

The students called out the “advantages” they’d want…

Lower prices

Higher quality meat

A secret sauce

A bigger marketing budget

A better-looking sign.

Then he said, “I’d give you every single one of those advantages. All I want is one thing: a starving crowd.”

A starving crowd. Stranded drivers.

Same thing. Same marketing strategy.

Same challenge for you…

How can you find your starving crowd?

Where are the stranded and desperate prospects with flat tires?

What is your pothole strategy?

If you want help answering those questions so you, like Javier, can 5x sales, let’s talk. See the p.s. below.

p.s. I’ve launched a new program where my team and I help you implement it all — client-getting, story-powered strategy, tech that saves time and money, and teammates who do the heavy lifting so you don’t have to.

If you want to know more: Book a complimentary Plan and Prosper Blueprint Session.

In this 1:1 session, I’ll review your business, help you find the “starving crowd,” and hand you a personalized “Plan to Prosper” Blueprint — a clear roadmap combining the right strategy, the right tech, and the right team to simplify and accelerate your growth.

This is not a cookie-cutter solution based on generic assumptions about you and your business. This is a tailored plan, based on the facts we unearth when we meet.