This Was Very Awkward
Happy National Awkward Moments Day.
I’ve had many. Here’s one…
A few years ago, I was in the cereal aisle at the grocery store when I ran into my high school pal Lisa. I hadn’t seen her in years so I was surprised to notice…
Her belly was enormous! It was sticking out so far she could barely reach the shopping cart handle.
So, naturally, I asked, “When are you due?”
She looked down at her belly. Then she looked straight in my eyes. She held the look for a long, long, long, long time.
It was a pregnant pause.
Her “glad-to-see-you smile slowly transformed into a who-the-hell-do-you-think-you-are frown.
A chill went down my spine before she even replied (I knew I’d blown it).
“The baby arrived two weeks ago,” she said.
AWWWK-WARD!
(At times like these, “Congratulations, I’m so happy for you” doesn’t carry much weight.)
Reminds me of sales reps and marketers who assume things about their prospects without knowing the facts.
It’s the quickest way to transform a prospect from glad to mad.
When I work with business owners to elevate their marketing, we focus first on their prospects — what makes them tick, what are the facts. These are the building blocks required to assemble content that attracts leads and turns them into clients.
Most thought-leaders — authors, coaches, consultants, and professional service providers — already have the expertise. What they’re missing are the building blocks that turn that expertise into consistent, predictable growth.
If you want more consistent, predictable business growth, let’s talk.
Book a complimentary Plan and Prosper Blueprint Session.
In this 1:1 session, I’ll review your business, identify your highest-leverage opportunities, and hand you a personalized “Plan to Prosper” Blueprint — a clear roadmap combining the right strategy, the right tech, and the right team to simplify and accelerate your growth.
This is not a cookie-cutter solution based on generic assumptions about you and your business. This is a tailored plan, based on the facts we unearth when we meet.
Click here to book now.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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