RecomMONDAYtions ~ 2026.03.16
Recommended Videos
š” Jeff Walker: This Skill Will Feed You for Life
I love many things about this video. Here’s my favorite: “(Marketing) is nothing more than attracting your ideal people into your world and then being able to make an effective offer in a congruent, gracious way so that they want to step forward into the future with you and have better lives. (01:31) That’s what marketing is. That’s what your job is, is to make people’s solve problems and make their lives better.”
š Michael DeLon: From Stranger to Trusted Advisor
If you’ve ever thought about writing a book, but you’re on the fence, watch this video. Michael DeLon, founder of The Paperback Expert, describes how writing a book will help you position yourself properly, build trust before you meet, and generate more clients.
Recommended Book
š The 10 Commandments of Con Men…
Don’t let the name fool you. This is not a book for criminals! It’s a book for business owners who want to market and grow more efficiently and predictably.
Ted Prodromou and I chose this book as the March 2026 selection for the Mastermind Book Club.
Grab a copy and join us on Thursday, March 26, 2:30 p.m. ET live on Zoom with the author as our special guest.
Every month, Ted and I choose a great book for Club members to read and discuss. When we meet, we explore ways we can apply lessons from the book to elevate our businesses.
This book is loaded with lessons.
Get the book here.
Join us on March 26 here.
Recommended Listening
š½ļø Dan Tyminski – “Man of Constant Sorrow”
Melissa and I had the distinct pleasure of seeing Dan Tyminski and his band perform Saturday at the Sheldon Concert Hall in St. Louis.
Never heard of him? Well, you’ve probably HEARD him. He’s the singing voice behind George Clooney in “O Brother, Where Art Though.”
When Clooney’s character, Ulysses Everett McGill, sings “Man of Constant Sorrow,” that’s Dan Tyminski’s voice you hear.
He leads one of the world’s great bluegrass bands.
Here’s a video of Dan playing “Man of Constant Sorrow” solo.
Podcast (The Story Power Marketing Show)
š” How to Tell Authentic Stories That Grow Your Business (with Michael Hauge)
Michael Hauge is a story expert, author and lecturer who helps writers, speakers, entrepreneurs and filmmakers grow their businesses by telling better stories.
Michael has presented seminars, lectures and keynotes in person and online to more than 600,000 participants worldwide.
As a Hollywood script consultant, he has worked on projects starring Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon.
In this episode, Michael shares his path from a childhood love of movies to teaching screenwriting, consulting on major films, and later applying movie storytelling principles to marketing. He and I discuss core business storytelling principles: how to create a āmovie in the mind,ā build empathy with a hero (often a client), prioritize emotion over data, and use structure to show transformation.
DISCUSSED IN THIS EPISODE
~03:17 Hollywood Origin Story
~05:08 Breaking Into Screenwriting
~07:14 Teaching And Publishing
~08:14 Heroes Two Journeys
~09:32 Will Smith Consulting
~10:47 Internet Marketing Pivot
~14:13 Business Story Principles
~17:51 Emotion Over Data
~20:14 Proof After Empathy
~22:27 Story Beats the Pitch
~23:03 Prospect Emotional Journey
~24:26 Common Story Mistakes
~25:47 Simple Six Step Structure
~26:44 Visible Goals and Stakes
~28:49 Inner Journey and Fear
~31:59 Lawn Pride Metaphor
~34:42 Aftermath Makes It Real
~38:33 Where to Find Michael
~40:16 Keep It Simple Fast
~42:14 Final Wrap and Resources
FULL EPISODE VIDEO: vimeo.com/1172109599
Listen on…
Words to Ponder
“I have always said that I cannot allow the child within me to die. It’s kept me alive.”
ā Jerry Lewis
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
