Implement More. Work Less.

Yesterday, Melissa and I kicked off the new year with a visit to the Saint Louis Art Museum and the exhibit “Anselm Kiefer – Becoming the Sea.”

As we entered the exhibit, a museum employee asked us for our zip code and then dutifully recorded it when we told her.

The museum tracks where its visitors come from…

…which got me thinking about you.

Riddle me this, Business-Builder: Where do YOUR visitors come from?

When they sign up for your stuff (email, lead magnet, event), how did they find you?

Which of your social media channels drive high-converting leads to you? And, more importantly, which ones are you using that don’t?

If you can’t answer these riddles, you’re building your business on hunches and guesses.

If you’re lucky, hunches and guesses have worked for you so far.

But luck is unpredictable. It has a funny way of running out.

If you want PREDICTABLE business growth, you need to know what’s working and what’s not.

And that begins with tracking your visitors.

I know you may be thinking: “Oh, great! Another piece of marketing tech I have to install and configure and master.”

And you’d be half-right.

Yes, you need to install the right technology to track website visitors so you can predictably grow your business.

But, no, you do not need to install, configure, and master it yourself.

Someone can do that for you.

My biggest takeaway from 2025: Business owners have enough on their plate — closing deals, serving clients, and so forth.

That’s why I introduced a do-it-for-you service called Implement Team last year.

So many of my clients were learning great business-building strategies from me. But they weren’t implementing.

They needed help.

They knew what they wanted to do.

They just didn’t have the time, desire, or team to do it.

So, I created Implement Team and offered it exclusively to Story Power Marketing clients.

In 2026, that “exclusive” part changes.

Implement Team will offer flat-fee, unlimited implementation services (no confusing retainers; no hourly billing) for business owners who want to launch proven, business-building marketing machines but don’t want to do the work themselves.

If you’ve ever thought “I know what to do; I just don’t want to do it” when it comes to marketing your business, we should talk.

We can discuss your business-building efforts — what’s working and what’s not. We can devise strategies that will help you grow. And we can discuss how to implement those strategies so you can achieve predictable growth while someone other than you does the dirty work.

If you’d like to schedule a Zoom session with me, reply to this email with “Implement Success,” and I’ll circle back with a booking link.