RecomMONDAYtions ~ 2025.12.08

Two men smiling during a virtual video call. Each is in a separate home office with books, certificates, and photos visible behind them. A logo at the top reads “Story Power: A Marketing Show – Host: Tom Ruwitch.”.

Recommended Video

📈 Just Get Started! Moving From Learning To Doing

Jeff Walker breaks down the gap between knowing and doing — and why the only real fix is to start before you feel ready. It’s a short, honest reminder that your first steps won’t be perfect, and that’s the whole point. Worth a watch if you need a gentle push to get moving.

A smiling man in a blue jacket stands outdoors with mountains in the background. Next to him, bold text reads JUST GET STARTED! with a red YouTube play button icon in the center.

Recommended Reading

💡 Strategy is what you DO, not what you SAY

Thanks to Matt Homann, who recommended this great article in his brilliant Idea Surplus Disordernewsletter…

If you’ve ever confused strategy with slogans, this article is a wake-up call. Roger Martin breaks down why your real strategy isn’t the vision you brag about — it’s the choices you make and the actions you take every day.

A must-read if you want your strategy to actually work.


Recommended Book

📚 “Sick in the Head” by Judd Apatow

I love Judd Apatow’s movies and TV shows, and I love this book.

Here’s the publisher’s description:

Book cover for Sick in the Head by Judd Apatow, featuring hand-drawn text, a burning head emoji, and praise quotes from The New Yorker and Will Ferrell. Subtext: Conversations About Life and Comedy.

From the writer and director of Knocked Up and the producer of Freaks and Geeks comes a collection of intimate, hilarious conversations with the biggest names in comedy from the past thirty years—including Mel Brooks, Jerry Seinfeld, Jon Stewart, Sarah Silverman, Harold Ramis, Seth Rogen, Chris Rock, and Lena Dunham.

Before becoming one of the most successful filmmakers in Hollywood, Judd Apatow was the original comedy nerd. At fifteen, he took a job washing dishes in a local comedy club—just so he could watch endless stand-up for free. At sixteen, he was hosting a show for his local high school radio station in Syosset, Long Island—a show that consisted of Q&As with his comedy heroes, from Garry Shandling to Jerry Seinfeld. They talked about their careers, the science of a good joke, and their dreams of future glory (turns out, Shandling was interested in having his own TV show one day and Steve Allen had already invented everything).

Thirty years later, Apatow is still that same comedy nerd—and he’s still interviewing funny people about why they do what they do.

Yes, this book is entertaining. But it’s also loaded with valuable business lessons.


Podcast (The Story Power Marketing Show)

📡 How to Apply Bartender Wisdom to Business Success (with Neil Rogers)

Neil Rogers is an author, speaker, and business leader with over 37 years of experience in marketing and sales, generating revenue and guiding clients through highly effective and result-oriented marketing campaigns.

Illustration of Neil Rogers smiling in a blue shirt and dark striped jacket. A speech bubble says, Welcome to the Story Power Marketing Show! Im Tom Ruwitch. My guest is… NEIL ROGERS. Blue patterned background.

In this episode, Neil shares insights from his book ‘Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar,’ illustrating how his early experiences as a bartender shaped his success in business. He and I discuss the importance of systems and processes, the power of hospitality, and how connecting with clients on a personal level can drive business success.

Neil emphasizes the significance of consistency, persistence, and tenacity in sales, providing actionable advice for anyone looking to transform their marketing and sales approach through the power of storytelling.

DISCUSSED IN THIS EPISODE

02:12 The Journey from Bartending to Business Success

04:32 Applying Bartender Skills to Sales

06:51 The Birth of ‘Bar Tips’ and Business Insights

14:20 The Importance of Systems and Processes

18:24 Applying Lifelong Principles

18:55 Lessons from a Top Salesman

21:08 Transitioning to a New Industry

23:30 The Art of Tenacity in Sales

24:01 Hospitality and Personal Connection

31:07 Enhancing Customer Experience

32:21 Conclusion and Resources

FULL EPISODE VIDEO: vimeo.com/1142599906

LISTEN ON: Apple | Spotify | Amazon


Words to Ponder

James Thurber was born on this day in 1894. He said:

“It is better to know some of the questions than all of the answers.”

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.