What’s Your Claim to Fame?

A smiling older man in a dark suit and striped tie stands with his arms crossed in a modern, bright office lobby with black chairs and marble walls in the background.

Yesterday, I told you about Joe Weiss, and how he turned his humble beach-side fish shack into a world-famous restaurant.

The seafood restaurateur who brought stone crab claws to the masses.

Without stone crabs, Joe may have been just another business owner, struggling to attract client

Which got me thinking…


What’s your claim to fame?

The thing that sets you apart? You’re unique selling proposition? Your stone crab claw.

Without one, you may be just another business owner, unable to break through the noise.

With the right one, you can stand out as the human to hire in your niche.

Later this month, I’m going to host a small-group workshop for business owners to polish their unique selling proposition and core marketing message so they can stand out and get hired in a crowded marketplace.

This is going to be a hands-on working session so I’m limiting enrollment.

If you reply to this email with “stand out,” I’ll guarantee a seat for you (and share the recording if the event date doesn’t work for you).

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.