Prospects Go Nuts for This Contractor. Here’s Why…
Yesterday, Melissa and I got a package in the mail from a guy who’s bidding to remodel our master bathroom.
Here’s what was in the package:
It’s a bag of cashews (the BIG, fancy kind) with a handwritten note: “Tom and Melissa, I hope you go absolutely nuts over your new bathroom design. Have a wonderful day! Richard”
“Richard” is Richard Terry, owner of Accolade Kitchen & Bath.
That’s him in the photo on the box, with his trusty sidekick Rocky.
The package is one step in Richard’s 14-step “Most Amazing Client Experience.”
“A bag of nuts and a punny note? What’s so AMAZING about that?” you ask.
Well…
…riddle me this, dear skeptic:
When was the last time a contractor sent you a gift before yousigned a contract? Or any gift at all?
Richard is all about delighting his clients. Giving them a “PLUS” experience. Delivering the HUMAN touch.
He does it with surprise gifts (if we hire him those nuts will be the first of many) and personalized notes.
He does it with extraordinary, attentive service.
The other contractor who’s bidding on our bathroom visited our house and then…
…
…
…
…nothing.
No follow-up call. No nuts. No note.
We’ll hear from him eventually — when he sends us the bid. But so far, it’s been crickets.
That doesn’t mean he’s a bad contractor. He hasn’t given us any reason to dislike him.
But he hasn’t given us any reason to appreciate him in the way Richard has.
He’s not as systematically attentive as Richard.
And when I hire someone to tear up my house and remodel a room…
Attentive matters!
Actually, the attentive, human touch matters in EVERY industry.
In this robotic age, when everyone is flooded with AI-generated promotions and automated follow-ups, what can you do to stand out as the human to hire in your niche?
How can you demonstrate that you’re an attentive, caring, human who’s on top of your game?
Richard has a 14-step system.
And you?
Whether you have a single step or a multi-step system, I’d love to hear how you WOW your prospects and clients.
Reply to this email and share your story.
p.s. Speaking of “wow,” you can get my Email Assembly Blueprint for 50% off between now and 11:59 p.m. CT on Sunday. The Blueprint maps out how to quickly land more clients by writing simple emails in 12 minutes or less — guaranteed. Click here for details and use WOW2025 at checkout to get the discount.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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