You’re a Copywriter (Whether You Know it or Not)
I remember hearing the great Dan Kennedy once say something like this:
“You’re not a plumber. You’re a marketer, promoting plumbing services.
“You’re not a lawyer. You’re a marketer, promoting legal services.
“You’re not an executive coach, you’re…”
(You get the point, right?).
I told that story yesterday to loyal reader June (an executive coach) after she emailed me to say she wasn’t planning to buy The 2025 Black Friday Copywriting Vault.
“I’m not a copywriter,” she said.
I told her the Kennedy story and suggested she replace “marketer” with “copywriter.”
“You’re not an executive coach. You’re a COPYWRITER, promoting executive coaching services,” I said.
June’s gonna buy a key to the vault.
What about you, dear plumber, lawyer, executive coach, or…?
What kind of business are you promoting?
How are your copywriting chops?
Are you sending emails? Shooting videos? Posting to social? Harnessing AI to help?
If so, The 2025 Black Friday Copywriting Vault has something for you. Lots of somethings.
$3,342 of real copywriting products for only $299.
11 top copywriters. 11 premium products.
My contribution to the vault — The Email Assembly Blueprint — usually sells for $499. If you got The Bluprint for just $299, you’d win.
And…
You’d get that, plus products from John Carlton, Daniel Throssell, John McIntyre, John Bejakovic, Daniel Throssell, Derek Johanson, Doberman Dan, Jason Resnick and other world-class marketers.
Real products which would cost you $3,000(+) if you bought them separately — all for $299 today.
This offer ends at 11:59 p.m. ET Sunday or when it sells out (349 slots available) — whichever happens first.
Get it here.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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