I Broke My Own Rule. But Just For a Day.
Yesterday, I shared a story about a veteran who shed a tear as 18,000+ hockey fans cheered him and others who served.
That email did not include a call-to-action. No request to reply. No download offer. No event registration. No product for sale.
It was the first time in months I sent an email without a promotion.
I assemble emails using my simple P.L.A.N. framework — promise, lesson, anecdote, next step.
There always has to be a “next step” — a call-to-action for the reader.
But yesterday I broke the rule.
Why?
Because occasionally (rarely, really), it’s OK to let the story stand alone.
Let yesterday’s email honor the veterans. Nothing more, I thought.
Don’t get me wrong. I still believe in the power of the next step.
Fewer next steps = fewer sales. Simple as that.
But you have to assemble your emails properly for you to sell more without coming off as a pitchy pest.
Watch this 3-minute video (an excerpt from David Garfinkel’s interview of me for his Copywriters Podcast) why next steps matter and how you undermine your business if you avoid them.
Then, click here (or on the screen below) to watch the replay of my recent training where I teach how to assemble client-attracting content using the P.L.A.N. framework.
(Important: I’m taking that replay down on Friday night) so catch it while you can.
p.s. David Garfinkel’s podcast is a must-listen for anyone who wants to create copy that attracts great prospects and inspires them to buy. You can find episodes wherever you get your favorite podcasts or on the podcast website.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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