RecomMONDAYtions ~ 2025.11.10
Recommended Listening
🎙️ Rick Rubin: The Spiritual Secret to Limitless Creativity
Rick Rubin is one of my musical heroes. He’s a producer who has collaborated with greats across multiple genres — Johnny Cash, Red Hot Chili Peppers, Run D.M.C., Tom Petty, The Beastie Boys, The Avett Brothers, Adele, etc. etc. etc.
And he’s a scholar — of music and creativity. I love his book The Creative Act.
And I love this podcast episode in which he and Lewis Howes discuss the secret to limitless creativity. As the show notes say, “This isn’t advice about making better art. This is about becoming someone capable of receiving it.”
Recommended Reading
💡 You Never Know Who is Watching (by Brian Kurtz)
Brian Kurtz is a legendary direct response marketer who knows more than most about strategies and tactics that work to build businesses.
But the thing I love most about Brian is not the “Xs” and “Os” he teaches. It’s the way to behave that he preaches.
More than any other mentor or friend I have, Brian inspires me to act the right way. To “overdeliver.” To behave always as if someone is watching.
Lessons like these are the priceless ones. The ones that magically turn our businesses into something we love and something that fulfills our goals.
Read this post from Brian. It will help you make a greater impact. And it will make you and your business better.
Recommended Video
🎖️ Veterans’ Stories: Honoring those who served
Tomorrow is Veterans’ Day in the USA — a holiday when we honor those who served this nation.
Here’s a collection of veterans’ stories from CBS. 19 stories, compiled into one video. Set aside 80 minutes and watch this.
0:00 Helping veterans heal through mountain biking
4:06 103-year-old veteran on surviving World War II’s bloodiest American battle
7:06 Charity aims to reunite veterans with lost service honors
11:10 Mysterious Soldierstone memorial honors forgotten war veterans
17:15 Veterans with PTSD help rehabilitate injured sea lions
20:46 Vietnam veterans reunite with fellow POWs 50 years after coming home
24:25 Retired Green Beret takes tribute to veterans, their families from stage to film
27:42 Retired Marine helping veterans struggling with mental health through art therapy
32:57 Former U.S. special forces veteran risks life to bring supplies to Ukraine
37:21 Gulf War vets start blacksmith classes for fellow veterans
40:18 Letters from Virginia middle schoolers thank veterans for their service
44:03 Military veterans find new mission by learning the skills of farming
48:32 Nonprofit builds tiny homes for veterans who don’t have one
51:35 Operator Relief Fund is a new approach to help veterans of global war on terror
55:30 Photographer highlights veteran breast cancer survivors at Military Women’s Memorial exhibit
1:02:43 Veterans cope with PTSD by writing songs about their experiences
1:05:39 British veteran builds castle in Welsh Valley to help with PTSD
1:10:17 Air Force staff sergeant creates wreaths for veterans and families from old military uniforms
1:13:19 Green-Wood Cemetery’s effort to discover, honor veterans in their midst
Podcast (The Story Power Marketing Show)
📡 How To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)
Hunter Hensley co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.
In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance.
He and I explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI.
DISCUSSED IN THIS EPISODE
02:03 Understanding the Core Principles of Sales
03:58 How SimpleCheck and Smart Form Work
08:04 Legal Considerations in Lead Qualification
12:57 Optimizing Ad Spend with Qualified Leads
18:17 Who Can Benefit from SimpleCheck?
20:35 Introducing SmartForm: A New Tool for Lead Capture
24:12 Conclusion and Final Thoughts
FULL EPISODE VIDEO: vimeo.com/1131169411
LISTEN ON: Apple | Spotify | Amazon
Recommended Book
Pricing Genius: Getting Paid Properly for Ideas and Advice in the Era of AI
Discover How to Finally Get Paid What Your Expertise Deserves — Even as AI Changes Everything
Are you charging far less than the value you deliver? Pricing Genius tears down old pricing assumptions and equips consultants and creative pros with a bold, field-tested approach to thrive in today’s fast-moving world.
Ted Prodromou and I chose this book by Alastair Dryburgh as the November selection for the Mastermind Book Club.
Every month, Ted Prodromou and I choose a great business book for Club members to read. We’ll meet on November 20, 2:30 p.m. ET, to discuss the book, live on Zoom.
The meeting and Club membership are free. But you have to join the Club here to get the Zoom link prior to the meeting.
Words to Ponder
“We make a living by what we get, but we make a life by what we give.”
~ Winston Churchill,
quoted by Brian Kurtz in the post I shared above
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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