New Leads are Worthless if You Make This Mistake…
What happens when a new lead signs up for your email list or your lead magnet?
Here’s what happened when I signed up for a marketing consultant’s list yesterday.
Nothing!
Well… actually… something happened…
Under the form I filled out, this message appeared: “You have successfully submitted the form.”
Then… nothing.
No thank you page. No follow-up email. No interaction.
Just crickets.
🥳 Hooray! You got a new lead.
😣 Oh no! You left them hanging and reduced the odds
Business leaders say it all the time, “I want more leads. I want more leads.”
But if you greet new leads with nothing, you’re sunk.
Nothing will get you nowhere.
When you greet new leads the right way…
You will:
✅ Book more appointments — sooner and with less effort.
✅ Turn more leads into clients.
✅ Improve email delivery rates (dramatically) and boost marketing ROI
Want my Follow-Up Formula?
Next week, I’ll reveal how I check all those boxes in a new video called The Follow-Up Formula to Turn Leads into Clients.
I’ll send it to you if you reply to this email with “tell me something good.”
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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