RecomMONDAYtions ~ 2025.08.25
Recommended Podcast
I love this video from Trust Insights. It’s a smart, honest look at why communication, critical thinking, and emotional intelligence aren’t just nice-to-haves. They’re the real power skills in today’s workplace.
Plus, there’s a fascinating dive into how AI bias can undervalue human-centric work.
Worth watching if you care about staying relevant in this AI-crazy world.
Recommended Reading
📡 Humor Marketing 101: Funny Marketing is Serious Business
If your brand’s voice could use a little levity, this post is a masterclass in how to do it right. This post is packed with examples that show how laughter builds trust, boosts engagement, and makes your content unforgettable.
Plus, it breaks down 10 distinct types of comedy you can use in your marketing, from irony to absurdity, with tips on how to avoid the cringe.
Recommended Podcast
🎙️ Psych Insights for Modern Marketers
Three copywriting masters walk into a room, fire up the recorder and the microphone — and the rest is… well… the best new podcast of the year.
John Carlton, Kevin Rogers, and Daniel Throssell — brilliant marketers who represent three generations of copywriting brilliance.
Here’s how they describe the podcast: Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world… with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.
They launched last week with several episodes. I’ve listened to a few, and I’m hooked.
Find it on Apple, Spotify, or wherever you get your favorite podcasts.
Recommended Books
Ryan Holiday’s The Obstacle is the Way is based on a 2,000-year-old idea that the most successful, resilient, and unstoppable people share:
What stands in the way becomes the way.
This isn’t just some feel-good, rah-rah philosophy. It’s a clear-eyed, battle-tested approach to business and life.
Holiday draws on ancient Stoic wisdom and mixes it with modern stories of leaders, athletes, generals, and entrepreneurs who turned adversity into advantage.
You’ll learn how to…
- Stay calm under pressure.
- Turn setbacks into fuel.
- Build true inner strength.
- Stop whining and start winning.
It’s not a long book. But it packs a punch.
That’s why Ted Prodromou and I chose it for this month’s Mastermind Book Club pick.
We’ll meet to discuss the book on Wednesday, August 28 at 2:30 p.m. ET (1:30 CT / 11:30 PT).
You can join the Club (free) at MastermindBook.club.
Sign up now and we’ll send you reminders and the Zoom link as the date approaches.
Podcast (The Story Power Marketing Show)
📡 How to Scale Your Business Create More Freedom and Dominate Your Market (with Corey Quinn)
Corey Quinn has 15 years of in-house agency experience, including as Scorpion’s CMO, where he helped grow revenue from $20M to $150M in 6 years. He just published his bestselling book: Anyone, Not Everyone: A Proven System for Agencies to Escape Founder-Led Sales. Today, he helps digital agency founders scale revenue and profits with Deep Specialization.
He and I dive into strategies to escape the rut of founder-led sales. We also discuss Corey’s bestselling book, which offers a proven system for agencies to escape founder-led sales and scale successfully.
Through real-life examples and practical advice, Corey teaches how to build a business by working on it rather than in it.
DISCUSSED IN THIS EPISODE
~00:57 Meet Today’s Guest: Corey Quinn
~02:04 Understanding Founder-Led Sales
~03:52 The Importance of Systemizing Sales
~04:23 Challenges of Founder-Led Sales
~10:04 Benefits of Specializing in a Vertical Market
~16:36 Corey’s Book: Anyone, Not Everyone
~23:26 Final Thoughts and Farewell
Words to Ponder
“I have to have an emotional connection to what I am ultimately selling because it is emotion, whether you are selling religion, politics, even a breath mint.”
– Gene Simmons
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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