Tomorrow: The Formula to Turn Content Into a Client-getting Love Potion
Ripped from the pages of science journals:
Shocking proof that a good story, well-told can be more powerful than the most potent love potion.
Here’s the story…
In 2009, neuroscientist Paul Zak conducted a study where he presented one of two short videos to volunteers.
One video was a snoozer. No story. No emotional arc.
The other video told the story of a father named Ben, caring for his 2-year-old son Nathan, who was dying of brain cancer.
After the films, researchers drew the participantsā blood.
What they found shocked them.
The ones who watched the story had a surge in oxytocin — the so-called ālove hormone.ā
Oxytocin is the chemical our brains release when we bond, empathize, or cuddle.
Zak then studied the behavior of those who were full of oxytocin versus those who were not.
Participants with high oxytocin levels after the story were more generous and compliant.
Their conclusion (backed by other scientists’ studies): Well-told stories literally change brain chemistry.
What does that mean for you and your business, dear Cupid?
When you weave powerful stories into your marketing content, your audience will like and trust you more and will be more likely to act as you wish.
That means more appointments. More sales. More and better clients.
But here’s the rub.
If you want to create a powerful love potion, you have to know the recipe.
If you want to craft powerful, oxytocin-producing stories — without feeling stuck or stressed — you have to know what you’re doing.
How do you know the difference between a great story and a bad one?
How do you create the great, powerful stories that generate more appointments, sales, and clients?
Tomorrow, I’ll show you how.
I’m hosting a free training:
“Turn Content Into Clients: The Proven “PLAN” to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck”
When: Saturday, August 23, 11 a.m. ET (8 a.m. PT)
Where: Live online
Who: For business leaders who want to create captivating, magnetic content — without all the stress — so they stand out in their niche and land more and better clients.
Cost to Attend: Zero
How to Register:Ā ClickĀ hereĀ or on the button below.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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