ChatGPT vs. Rickey Henderson. The Winner Is…
ChatGPT v5.0 landed yesterday. And the crowd’s going wild.
I get it. I’m all-in on AI.
I’m even building a suite of AI assistants, called Your AI Noggin, that know my tried-and-true marketing frameworks and will help you implement them.
But I also know…
You have to show up as HUMAN if you want to stand out and get hired.
And if you’re not careful, AI will save you time, but turn you into a robotic imitation of a human. That’s when AI efficiently and quickly fuels your race to the bottom.
All of this got me thinking about a story Gary Vaynerchuk shared on LinkedIn a few years ago.
He describes going to his first baseball game with his mom and uncle in 1985 when he was a kid.
Superstar outfielder Rickey Henderson catches a fly ball to end an inning and (Gary V takes it from here):
…as he ran into the dugout, he looked me directly in the face and he winked!
And that’s it.
That wink took Rickey a second of effort, but over the next five years, my mom bought me a Rickey Henderson jersey and baseball cards, I forced my friends to become his fans, thus they bought his jerseys, went to the baseball card convention where he was giving autographs, and they paid their $50 to get a signed ball. Rickey got a piece of all that action, guys.
Taking a moment to acknowledge another human being has more ROI than everyone understands. Human characteristics matter.
Amen, Gary!
He posted that story four years ago — long before ChatGPT launched.
It’s even more relevant today.
So go ahead. Celebrate the latest, greatest version of the AI-powered Wonder Widget.
But don’t forget to be human.
p.s. One of the best ways to stand out as the human to hire in your niche is to weave personal stories into your content. Here’s a guide to help you do that.
Don't go away yet..
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