Are You Free Today? Invitation Enclosed…
I got a cold-call voicemail yesterday from “Dina” who pitched “a health and wellness lunch-and-learn event” for my staff and employees.
The focus: “On health and wellness…which is a very informative and educational event.”
No thanks, Dina.
But your call got me thinking about how businesses pitch their “informative and educational” content…
…and why they fail.
Dina didn’t tell me a single thing about WHY my employees, my business, and I would BENEFIT from this event. No promised outcomes. No description of transformations.
I visited her company’s website to see how it described its free events. I found this:
“Our events motivate your team to be healthier and more confident, creating a productive positive workplace and lowering workers’ compensation costs.”
That’s better.
It inspires me to envision a positive transformation for my employees and me.
But in her 55-second voicemail message, Dina didn’t mention any of that. Not a peep. Not once.
She pitched just the product (health and wellness lunch-and-learn), not the transformation that product enables.
If you focus on the product — without describing the transformation — your marketing will fail.
Prospects will tune out and move on. And you’ll be stuck.
You’re Invited…
Today at 4 p.m. ET, I’m going to break down a Hall-of-Fame advertisement by the great Eugene Schwartz so you can transform your content from prospect-repelling to client attracting and get unstuck.
The methods Schwartz uses in this 60-year-old letter still work today.
I’ll walk through the letter in this live session and reveal how Schwartz did it…
…so you can walk away with methods you can implement right away.
If you want to attend the live session, reply to this email now with “Schwartz.”
I’ll send you the Zoom link.
I’ll record the session, but you have to be a member of Club Storyville to access the recording.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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