Spidey Sense Says: Grab This Gift

Today is National Spider-Man Day, and I want to celebrate by giving you a gift. It’s called:

7 Ways to Make Your Marketing More Persuasive

And you can grab a copy here (instant access; no form to fill out).

With the strategies and tactics in this 15-page guide, you’ll have the POWER to create magnetic messages that attract more and better leads, keep prospects tuned in and turned on, and inspire them to act.

If you want the power to sell more without all the pitching, prodding, and pleading, get the guide.

What Does this Have to Do With Your Friendly Neighborhood Spider-Man?

I spell it out in the guide (page 10) where I tell one of my favorite Spidey tales. Here it is:

I love the scene in the Spider-Man movie (the first one with Tobey Maguire) when Uncle Ben tells Peter, “With great power comes great responsibility.” 

That’s true for superheroes. 

That’s also true for marketers. 

A client once told me she didn’t want to employ persuasion techniques because she did not “want to manipulate people.”  

That’s a common concern. 

Here’s my answer: The (big) difference between manipulation and persuasion is INTENT.

That’s just another way of saying ‘with great power comes great responsibility.’

If you are an ethical business person…

…if your intent is to provide products and services that help your prospects…

…if you’re willing to turn away a prospect who won’t benefit from your products and services…

…then you should persuade them to act…

…because acting is in their best interest.

If you are unethical…

…if you’re looking for the sale at all costs…

…if you don’t care whether your products and services will help the “sucker” who buys them…

…then the act of convincing and cajoling is manipulation.

Summary: Don’t use persuasion tactics to manipulate someone to act against their interests.

You have great power to persuade prospects to act.

With that power will come great responsibility…

…the responsibility to persuade those who will benefit from what you sell.

There’s an old saying, “He can sell ice to an Eskimo.”

For some, that’s a compliment. I don’t see it that way.

I see it as a salesman who intends to use his power of manipulation to trick someone, to convince someone to buy unneeded ice. That’s unethical and irresponsible.

The best way to know whether prospects truly will benefit from your products and services is to dive deeper to discover their aspirations and fears.

So grab the guide now…

…and use your power wisely and responsibly.