They Said he was “Unbeatable” Until This Happened

Happy Birthday, Arthur Ashe.

Fifty years ago this month, Ashe became the first black player to win the Wimbledon tennis championship.

Here’s how he did it:

He changed the game.

He was known for agressive play, but he was competing against a stronger, harder-hitting rival, Jimmy Connors.

So Ashe slowed the game. He hit change-of-pace slice shots. Lots of lobs. Softer, but more accurate serves.

Before the match, pundits called Connors “unbeatable” and predicted he’d crush Ashe.

Instead, Ashe’s game surprised and frustrated Connors.

Ashe beat him 6–1, 6–1, 5–7, 6–4.

After the match, Ashe said, “The best way to win against someone like Connors is to not play the game he wants you to play.”

“You want to play your own game…”

Marketing master Dan Kennedy often says this about business strategy and tactics:

“Look around at what everyone else is doing, and do the opposite.”

A few weeks ago he added this on social media:

“Sameness is slow death… You don’t want to be better at playing their game. You want to play your own game entirely.”

Amen, Dan.

How will you stand out as the ONE to hire?

You don’t stand out by copying what everyone else is doing.

You certainly don’t stand out by pushing the AI “easy button” and dishing out common, robotic-sounding messages.

You stand out by being uniquely you.

Find your voice.

Deliver your unique selling proposition.

If you use AI, train it to think and act like you — not as some robotic immitation of you.

I have a concise guide with 52 strategies and tactis to help you find your voice, develop your selling proposition, and stand out as the ONE to hire…

…so you can defy the odds and win the game.

The guide is shorter than an Arthur Ashe drop shot. And more powerful than a Jimmy Connors serve.

It’s called The Story Power Profit Pack.You can get it here.