A Warning and an Invitation

This question generated a lot of buzz on a popular marketing forum this month: “Best Lead Magnets in 2024? What channels and lead magnets will you be focusing on..?”

My least favorite answer came from a pitchy list vendor who said forget about lead magnets and buy a pile of leads. He directed readers to his website where…

…for the low-low price of 8,999 Indian Rupees (roughly $108) per month, you can get a list of “1,000+ email addresses.”

The site said it’s easy as 1-2-3:

Subscribe in seconds. Get leads. Close deals.

😂 🙄 😂

The bad news: It ain’t that easy.

The good news: Attracting quality prospects and persuading them to hire you is easier than you think if you know how to do it.

That’s where lead magnets come in.

Offer a valuable resource (a downloadable document, mini-course, video training, or something similar). Promote it in places where your ideal prospects reside (such as social media platforms). Exchange the resource for their email. Nurture them with ongoing regular emails to build a relationship and persuade them to buy.

Not as simple as “Subscribe in seconds. Get leads. Close deals.” But much more realistic and effective. And very doable if you have a clear plan and the right time-saving tools to simplify the process.

Later this month, I’ll host a free masterclass where I’ll share my systems to attract high-quality prospects with lead magnets and turn those prospects into clients.

I’ll share the easy-to-learn, repeatable, and delegate-able systems I’ve implemented…

…and the tools to turn lead-magneting from a time-consuming, manual process to a set-it-and-forget automated machine.

I won’t release the masterclass recording publicly…

…but I’ll share it with you if you tell me today you’re interested in this masterclass.

 Bonus for Early Birds 

If you tell me today you’re interested in the masterclass, I’ll enter you in a drawing to get a valuable done-for-you bonus. I’ll randomly select one person whom I’ll help create a downloadable e-book (lead magnet) and email follow-up sequence.

I’ll draw the winner during the training. Even if you can’t attend, you can watch the recording and get the bonus.

But you have to tell me TODAY that you’re interested if you want to be entered in the drawing.

Reply to this email with “YES, PLEASE,” and I’ll enter you in the drawing. I’ll share event registration details later this week so you can attend if you’re free.