The Reason Apple Wins…
I bumped into a group of grumpy marketers this morning who think storytelling is worthless.
Said one: “I have never understood the appeal of storytelling. I know people talk about the importance of it over and over again, but I really can’t give a f*%k. Story, mission, vision, it’s all bulls*%t; I only care about the value I get from their products.”
Said another: Apple is a good example of how this isn’t the case… IF they had a s*%t product the storytelling would be for nothing.”
š š š
Here’s the truth: Apple built its empire on stories.
Apple understands a product’s value comes from how it makes customers FEEL.
They create story-powered marketing that shows how their products will make you feel.
Take their famous “1984” Macintosh ad.
The story: The world is a dystopian horror show. Everyone marches in lock-step. Without Apple (a.k.a. with IBM’s PC which dominated the market at the time), you’ll feel like a conforming cog in the machine, a mindless minion, a victim of Big Blue tyranny.
With Apple, you’ll be an individual. You’ll be different. You’ll be free.
See for yourself:
Of course, Apple doesn’t have a s*%t product.
But Apple doesn’t win because it offered a better product than IBM and other PC makers. Apple NEVER talks directly about product features or quality.
Apple wins because it tells better stories.
Want an Apple story from my book?
In my soon-to-be-published book, I break down another FANTASTIC story-powered Apple ad. It contains loads of lessons about how you can use stories to win as a marketer.
Want an excerpt?
Click reply. Type “APPLE.” Click send. And I’ll send you the story.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
