If You Want to Progress, Quit Staring at The Summit


My hometown hockey team fired its coach last night. His name is Craig Berube, and he led the St. Louis Blues to the Stanley Cup Championship in 2019.

During that 2019 playoff run, I wrote an email about Berube. To honor and thank him, I dust it off and share it here…

🏒 🏒 🏒

In early January, when the St. Louis Blues were in the National Hockey League cellar with the fewest points of any team, Interim Head Coach Craig Berube tore the standings from the locker room wall.

Yesterday, hours before the Blues clinched the Western Conference championship and punched their ticket to the Stanley Cup Final, a reporter asked Berube why he removed those standings.

“Because it didn’t look very good at the time. Where we were at and to get where we had to get to, it’s a long process. To see that every day, it doesn’t change quick enough, and it’s just a negative effect.”

I like that…

…and not just because I’m a Blues fan.

There’s a lesson in that for all of us who work for a living, all of us who set goals and strive for something.

We all face long processes.

Maybe we’re planning and launching an email marketing program.

Maybe we’re redesigning a website.

Maybe we’re building a sales team and striving to grow revenue.

And maybe we’re stuck.

We begin at the foot of the mountain. Progress — positive change — doesn’t come quick enough. We stare up from the bottom and see the summit far in the distance. So far that it’s discouraging. As Coach Berube says, “It’s a negative effect.”

But if we stop staring at the summit…

…if we stop reminding ourselves how far we have to climb…

…if we just focus on one task at a time…

…we move forward, step-by-step…

…until the summit is within reach.

Athletes say it all the time: “We’re taking it just one game at a time.”

We dismiss such comments as meaningless cliches.

But I think “one game at a time” is a smart approach.

After their coach ripped the standings off the wall, after he dared the team to quit focusing on the distance from the base to the summit, after he encouraged the team to worry just about the next step, the team began to climb.

And now they’re four wins away from the summit.

Remember that the next time you’re stuck in a long process.

🏒 🏒 🏒

Two weeks after I wrote that, Berube and the Blues hoisted the Stanley Cup.

Since then, whenever I get stuck and discouraged while staring at the summit, I think of Berube and re-focus on the task at hand. One game at a time.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...

This field is for validation purposes and should be left unchanged.

Post Categories

Previous Post

Next Post

Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.